Leading engineering for high‑scale web platforms, ensuring system reliability and performance for enterprise clients.

Delivered robust WordPress/PHP solutions, maintained legacy systems while modernizing front‑end components.

Deployed high‑performance websites using Next.js, Tailwind CSS, WebGL, and Vercel, ensuring pixel‑perfect execution and rapid load times.

Engineered interactive front‑end applications with React, TypeScript, and Redux for global brand campaigns; partnered with UX designers to translate complex briefs into smooth, consumer‑facing experiences.

• Built internal tools, micro‑sites, and campaign assets using React, WebGL, WordPress, and AWS for McCann global accounts.
• Designed a creative banner template system (Gulp, Node.js, Sass, GSAP) that standardized workflows across multiple developers, reducing campaign turnaround from 7 days to 3 days.
• Acted as technical lead for scoping, client communication, and breaking down complex work into actionable tasks—ensuring alignment between creative aspirations and technical constraints.

Full‑Stack Developer, Project Manager, and Product Owner. Architected APIs and queue‑based applications; implemented process analysis to enhance delivery efficiency and improve system architecture.

• Tech Lead (2017–2020): Architected Ad‑Tag generation/delivery system (JavaScript, SpringBoot, SQS, MySQL)—increasing system output by 30% and significantly reducing payload size. Built internal dashboard endpoints (SpringBoot/Docker/AWS) and led Agile sprints while mentoring junior developers.
• Senior Developer (2014–2016): Developed complex Rich Media Banners (Flash/AS3, GSAP, HTML5). Partnered with Backend and Strategy teams to build Trending Engines and Dynamic Creative Optimization (DCO) frameworks. Implemented team‑wide Git workflow, standardizing project structure and accelerating onboarding.

Planned and delivered digital production workflows, overseeing cross‑functional execution and client alignment.